& THE DANISH CONSUMER
Originally plastic was viewed as a wonder material with excellent qualities in terms of production, durability, ability to protect etc.
Over the last 15-20 years our view on plastic has changed dramatically. We are now concerned about hormone disturbing chemicals and the wider impact on the environment.
However, the changing attitude towards plastic has tremendous impact on business and retailers. This report aims to answer the following questions:
- How important is it for the Danish consumer to avoid plastic in general in packaging?
- Is the Danish consumer willing to pay more for a food packaging not containing plastic?
- If so, how much more are they willing to pay?
- What are the main motivations for Danish consumers to avoid plastic in packaging?
In addition, the report looks at the different customers shopping in different retail chains.
For more information please contact us or download.
Daniel Kim Soren
Telefon: +45 40 91 99 66
ONE REPORT – GREAT INSIGHTS
This report is based on 2 individual market research projects.
2 x 1,000 interviews
35 pages, 20 tables and charts
Price per report DKK 7,000 / €940
NB: All members of MLDK receives a 50% discount.