Eating vegetarian food is more popular than ever. However, there are great differences between the Scandinavian countries. Sweden is by far the most progressive country when it comes to eating vegetarian. Approximately 6% of the adult population in Sweden eats vegetarian almost daily. In total no less than 42% eats vegetarian on a weekly basis.
Denmark and Norway seem to be more conservative in terms of eating vegetarian. In Denmark, 3% eat vegetarian almost daily and 26% on a weekly basis. For Norway, the respective percentages are 3% and 29%. At Quantic Research we estimate that Sweden is 5-6 years ahead of Denmark and Norway.
To learn more about the Scandinavian vegetarian consumer, order the full report her http://quantic.dk/food_trends/