Originally plastic was viewed as a wonder material with excellent qualities in terms of production, durability, ability to protect etc. It seemed that plastic packaging was here to stay.
Over the last 15-20 years our view on plastic has changed dramatically. We are now concerned about hormone disturbing chemicals and the wider impact on the environment.
However, the changing attitude towards plastic has tremendous impact on business and retailers. This report aims to answer the following questions:
- How important is it for the Danish consumer to avoid plastic in general in packaging?
- Is the Danish consumer willing to pay more for a food packaging not containing plastic?
- If so, how much more are they willing to pay?
- What are the main motivations for Danish consumers to avoid plastic in packaging?
About the Report
This report is based on 2 individual market reports comprising more than 2,000 interviews. The report is 35 pages long and contains 20 tables and charts.
Price per report DKK 7,000 / € 940
Information and ordering
For informational brochure click here.
For more information please contact:
Daniel Kim Soren
Telefon: +45 40 91 99 66